Dealer Resource Center
Everything you need to succeed on AutoMatcher. Guides, best practices, and tips to help you close more deals and grow your business.
Getting started on AutoMatcher
New to the platform? Here's everything you need to know to hit the ground running.
Set up your profile
Complete your dealer profile with your business name, location, and specialties. A complete profile builds trust with buyers and improves your visibility.
- Add a professional business name
- Include your location and service area
- Specify vehicle types you specialize in
Add your inventory
List your available vehicles with accurate details. The more complete your listings, the more likely buyers are to find exactly what they need.
- Include detailed vehicle specifications
- Add high-quality photos
- Keep pricing and availability current
Start matching
Browse buyer requests to find the best opportunities. Send targeted offers to buyers who want exactly what you have.
- Review buyer requests regularly
- Focus on requests that fit your inventory
- Send personalized, detailed offers
Best practices for success
Top-performing dealers on AutoMatcher share these habits. Follow these tips to maximize your results.
Respond quickly
Speed matters. Buyers often go with the first dealer who responds with a strong offer. Set up notifications so you never miss a matching request.
Be specific in offers
Generic offers get ignored. Reference the buyer's exact requirements in your response. Show them you have exactly what they asked for.
Keep inventory updated
Stale listings hurt your credibility. Remove sold vehicles promptly and keep pricing accurate. Fresh inventory leads to better matches.
Be transparent
Honesty builds trust. If a vehicle has minor issues, disclose them upfront. Buyers appreciate transparency and are more likely to close.
Track your performance
Monitor which types of requests convert best for you. Use this data to refine your inventory strategy and focus on your strengths.
Communicate professionally
Clear, professional communication sets you apart. Respond to buyer questions promptly and keep them updated throughout the process.
How to craft winning offers
The quality of your offer directly impacts your close rate. Here's what separates good offers from great ones.
What to do
- Reference the buyer's specific requirements in your message
- Include your asking price and any flexibility you have
- Mention the vehicle's condition, history, and standout features
- Be upfront about any differences from the buyer's request
- Provide a clear next step (e.g., schedule a viewing)
What to avoid
- ✕Sending generic, copy-pasted offer messages
- ✕Hiding important details about the vehicle's condition
- ✕Pressuring the buyer with aggressive sales tactics
- ✕Offering a vehicle that doesn't match the request at all
- ✕Failing to follow up after initial contact
Helpful links
Quick access to everything you need.
Ready to start selling smarter?
Put these resources into practice. Browse active buyer requests and make your first offer today.